it指代的是什么？shift是什么意思呢？

问题描述

Coca-Cola rediscovered some fizz. Its fourth-quarter profits rose by 60%, year-on-year, to $1.2 billion. A cost-cutting programme set out in 2014 seems to be paying off. It also shifted 3% more drink, but revenue fell by 8%, to $10 billion; Coke, like many American companies that sell plenty abroad, was hurt by the strong dollar.
请问在 It also shifted 3% more drink 这句中，it 指代的是什么？shift 是什么意思呢？

老师答疑

龙老师：

▲ It also shifted 3% more drink.

其中的 it 指Coca-Cola（可口可乐公司），注意Coca-Cola…Its…It…，这都是指可口可乐公司。句中的 shift 在此表示“销售”，尤指大量销售。又如：

The store shifted over 1,000 copies of the book last week. 这本书上周在这家书店里售出了 1000 多册。

▲其他几个值得注意的词汇：

1. fizz 指冒泡的饮料（如香槟、起泡沫的葡萄酒等）。如：

a bottle of fizz 一瓶香槟

Who'd like some fizz? 谁想来开香槟？

2. year-on-year 意思是“与上年同期数字相比的”。如：

Exports were up by 22.9% year-on-year, although that reflects the economic recovery and marked a slowing in growth from September. 出口则以相比去年22.9%的幅度增长，虽然这只是反映了经济的复苏并且增长自九月有所减缓。

3. pay off 在此表示“取得成功”。该短语主要用法有：

(1) 还清(债务等)：

She expects to pay all her debts off shortly. 她预计不久就能还清全部欠债。

(2) 付清工资解雇(某人)：

His work was most unsatisfactory, so we paid him off at the end of the week. 他的工作非常差劲，所以我们在周末给他算清工资后就把他解雇了。

(3) 得到好结果，取得成功：

Our plan certainly paid off; it was a great idea. 我们的计划当然获得了成功，那是个了不起的主意。

▲句子大意：可口可乐（公司）又发现了一种冒泡的饮料。公司第四季度利润同比增长了60%，达到了12亿美元。2014的成本削减计划似乎正在获得成功。公司多销售了3%的饮料，但收入却下降了8%，只有100亿美元；可口可乐公司就像许多在国外大量销售饮料的美国公司一样，受到了强势美元的影响。

周老师：

Coca-Cola rediscovered some fizz.Its fourth-quarter profits rose by 60%, year-on-year, to $1.2 billion.可口可乐公司再次推广了一些软饮料，第四季度软饮料的利润较上年同期增长60%，达到12亿 A cost-cutting programme set out in 2014 seems to be paying off. It also shifted 3% more drink, but revenue fell by 8%, to $10 billion; 2014年启动的降低成本项目似乎取得成效，也增加了3%的饮料销售额，销售额达到100亿但利润仍下降8%。 Coke, like many American companies that sell plenty abroad, was hurt by the strong dollar.象其它在海外大量销售产品的美国公司一样，可口可乐为美国强势美元所累。

我个人认为 It 为降低成本项目，shift指销售没有异议。

另外没有理顺的是，是不是此段从 fizz 和成本控制两个方面的努力仍没有抵消美元升值的负面影响。请各位老师指点！谢谢！！