明星代言问题英语四级作文

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明星代言问题英语四级作文 第一篇

　　Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

　　There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

明星代言问题英语四级作文 第二篇

　　Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trendthat we cannot fail to notice.

　　目前，如果没有看到名人代言人促销产品或在电视，网络或其他媒体上看到参加社会活动，我们几乎一天都无法生存。这是一个我们不得不注意到的强烈的`流行趋势。

　　There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool ofsome companies,even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starssendorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To nameonly one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。这种行为对消费者和整个社会产生了负面影响，是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。

明星代言问题英语四级作文 第三篇

　　Celebrities as the products’ the contemporary society, it isvery common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.

　　明星作为产品的代言人。在当代社会，明星或者那些所谓的超级巨星为各种各样的产品发言或者成为它们的代言人是很常见的。在互联网、电视、报纸、杂志、甚至一些建筑物的墙壁上随处可见明星广告。

　　There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even forfake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the highincome of advertising does not deserve their labor, which widens the gap between the poor and the rich.

　　然而，明星和消费者也存在一些问题。首先，在代言之前，明星可能对产品一无所知。因此，消费者可能会被误导。更糟糕的是，为了钱，有些明星为质量较低的`产品,甚至对假冒伪劣商品做广告。以三鹿为例子,明星的公众形象是变质了的。最后但并非最不重要的,高收入的广告与他们的劳动力的价值并不相符,反而扩大了贫富差距。

　　From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.

　　从我的观点来看,现在已经是让人们采取措施来消除过失的紧急时刻了。第一，应该制定法律来规范明星广告。第二，明星应该诚实面对公众。只有这样才可以让明星被他们的粉丝所信任，并且使观众获益。