帮忙翻译There is now a desire for more than just going to Mediterranean beaches for the sunshine...

问题描述

Corporate hospitality is evolving. Once it simply meant going to watch horse racing and filling your clients with champagne. Now, more and more, guests prefer entertainment in which they can take an active part. The change is similar to what is happening in the leisure travel market.【There is now a desire for more than just going to Mediterranean beaches for the sunshine, creating demand for what holiday operators like to call “soft adventure”.】

帮忙翻译【】里带下划线的那段话，并解释一下 creat 后面为什么要加ing？谢谢！

老师答疑

张老师：

■There is now a desire for more than justgoing to Mediterranean beaches for the sunshine, creating demand for whatholiday operators like to call 'soft adventure'.

【参考译文】如今，人们想做的不再仅仅限于去享受地中海海滩上的阳光，这就（这种膨胀的愿望）引发了对旅游机构喜欢称作“温和户外活动”的需求。

creating demand for what holiday operators liketo call 'soft adventure'.

此部分为现在分词短语作结果状语,其逻辑主语为上文所描述的整个内容。

再例：The main road was closed, creating a lot oftraffic problems.主干公路遭到封闭，这引发了许多交通问题。

■全文参考：

Corporate hospitality is evolving. Once it simply meant going to

watch horse racing and filling your clients with champagne. Now, more

and more, guests prefer entertainment in which they can take an active

part. The change is similar to what is happening in the leisure travel

market. There is now a desire for more than just going to Mediterranean

beaches for the sunshine, creating demand for what holiday operators

like to call 'soft adventure'.

Hosts see it increasingly as a more effective way of building

relationships. 'The trend is towards anything from flying light aircraft or

off-road driving to shooting and fishing,' says Wayne Moss, vice-

chairman of the UK Corporate Hospitality Association.

'Golf is now the number one hospitality sport - but people want to

play rather than just watch.' Five years ago, only about 25 percent of

entertaining involved some form of active participation. Now, he

estimates, the proportion is close to 40percent. 'Many companies think

they can get closer to people by getting them to drive a tank*, for

example, rather than by just giving the mdrinks.

'Another big change has been the increasing involvement of

women in such activities. It used to be a "boys only club". When I came

into this industry in 1990, you hardly ever saw a woman at participation

events. Now they probably represent about 20 percent.'

* A tank is a powerful military vehicle with a very large gun.